
One of the first cookbooks I invested in as a newlywed was the rather well-known title Deceptively Delicious. I flipped through it, put it up with the rest of my cookbooks, and didn’t touch it again for about a year. Then I got pregnant and started to want to incorporate more vegetables into my diet, but I found myself either not desiring them when I had them on hand or not being able to finish them all before they went bad. I also tend to cook larger dinner meals like casseroles other such reheatable dishes and eat those for both lunch and dinner through the week. I wanted more veggies but I wasn’t willing to undergo the change to my habits that I thought would be necessary to get them.
The author of Deceptively Delicious, Jessica, talks about how the idea for her cookbook came in a eureka moment. One day, I had my own lightbulb turn on and realized that I could use the deceptively delicious system* of adding pureed vegetables to my dishes to increase our veggie intake. We didn’t have any kind of steaming system so I rigged up my own by placing a colander in a large pot filled with water and dumping a bunch of carrots/peppers/broccoli/mushrooms/peas/other fresh veggies in and steaming them until they were soft. I then added the now-soft veggies to my food processor and blended until smooth. The purees are placed in quart sized plastic bags labeled with the date and contents and stacked in the freezer. When you open the door to our freezer you are greeted with a wonderful assortment of green, orange, white and red bags. To use a the contents of one of the bags in a dish I fill the kitchen sink with hot water and defrost.
Now I hardly ever make a dish that doesn’t have some type of pureed vegetable added to it. Instead of making these muffins with pumpkin, I once added carrots, and the next time added a sweet potato/pineapple blend. Last week I made mashed potatoes and turned them a lovely shade of green by adding a bag of green beans, a bag of asparagus, and a bag of broccoli. They may look a little strange, but I really enjoyed the way the broccoli and asparagus flavored the potatoes.

*I realize that Jessica didn’t invent the concept of adding pureed vegetables to dishes but we most certainly use the term whenever I’m pureeing and adding veggies to any dishes. It’s just a fun phrase to use!
**Before someone brings it up, I will note that I still am working to find ways to incorporate fresh vegetables into my diet. The crunch of carrots has been particularly appealing lately, and I always love to make tacos loaded with lettuce, tomatoes, and avocado (which is a fruit technically!). This system has become a way for me to do even better than I was before.















January 18th, 2010 on 10:33 am
Kind of off topic but have you seen the William Sonoma book for baby food? All of my friends use it and I think it is really fabulous, especially if you want to continue the RFD with your baby!
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Jenna Reply:
January 18th, 2010 at 8:48 pm
As WS tends to be a bit more gourmet, I would worry that the recipes take more work than I’m willing to put into baby food. Are they saying it’s really easy to incorporate into every day life?
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Emmie Reply:
January 19th, 2010 at 11:53 am
Very simple. You basically put the food in a food processor and then into little ice trays. All of the ingredients are simple since it is for a little baby. There are some that are more gourmet towards the end of the book, but all of the “baby food” is really easy.
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Woman with a Whisk Reply:
January 19th, 2010 at 10:33 pm
Have you heard of the blog Annie’s Eats? She’s got a whole section on baby food: http://annies-eats.com/category/baby-food/
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Jenna Reply:
January 19th, 2010 at 11:01 pm
I added it to my Google Reader and I’ll be bookmarking baby food posts as I go. If I have nice readers like you commenting with links they like I won’t even have to buy a new cookbook!
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January 18th, 2010 on 11:13 am
I bought this cook book a while ago but haven’t used it yet because it seems like such a pain to make the purees. However, I find that it’s more of a pain to make sure we’re eating all of our fresh veggies before they go bad…. maybe I’ll make a day of it today (since I’m off work); I have to go grocery shopping anyway!
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January 18th, 2010 on 1:27 pm
I’m like you, I bought the cookbook and have used it to give me a jump start into doing my own things. I haven’t been very proactive about it lately, but have enjoyed incorporating more veggies in my foods in various ways.
YOu should also look into the sneaky chef. I haven’t checked out the books, but she has a lot of recipes online and I kinda like her way of doing things even better (she has flour mixes and all sorts of stuff).
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Jenna Reply:
January 18th, 2010 at 8:49 pm
I was just reading on the Deceptively Delicious site and she links to sneaky chef (which I think is very generous of her, linking to her “competition”). I’ll add it to my list as I’m really enjoying cooking this way and would like to get better at it.
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January 18th, 2010 on 1:32 pm
One thing to help with the runnyness… you could try “drying” the purees out a bit by just sauteeing them (sans butter or oil) in a frying pan for a few minutes… just heat and stir until however much liquid you want evaporates.
One them I’m curious about… does steaming/pureeing/freezing have an effect on the nutrients of the vegetables? Obviously nothing would be as good as raw, but do you have any statistics on how the “deceptive” process changes them?
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*M Reply:
January 20th, 2010 at 1:24 pm
I’m no nutritionist but I’m pretty sure that doing anything to veggies reduces some of their nutrients etc – even letting them sit in the fridge for a few days reduces it. So, while nothing is better than picking it and munching on it right there in the field – adding veggies in any manner is still steps in the healthy direction!
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January 18th, 2010 on 2:22 pm
ok…so here is my question: is it possible to make these where you can’t TASTE the difference?
I was kinda under the impression that this book gave you ways to sneak in veggies but not really tell the difference. Your potatoes looked difference and tasted different too. Since I thought part of the author’s reasons were to try to “trick” here kids….I wonder: are there things in the book that you cook where you add the veggies but don’t notice a flavor difference?
I really love this idea…but only if i can trick myself. I’m like a child, I swear!
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Jenna Reply:
January 18th, 2010 at 8:50 pm
Oh for sure, the recipes in the actual cookbook are very deceptive! I like the coconut chicken spears or something like that, made with sweet potatoes and pineapple. Once we have picky kids we’ll have to be a bit more tricky, but for now I can experiment and see what I come up with!
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January 18th, 2010 on 4:09 pm
This is a really good idea. I usually add veggies to my dishes even if the recipe does not call for them, but this sounds like an even better idea!
And I agree, while eating raw veggies is better for you, you can’t go around crunching carrots all day (or at least I don’t want to), so this seems like a good solution.
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January 18th, 2010 on 4:55 pm
I am intweeged by those potatoes. Although my husband eats anything I put in front of him, if we have picky kids, this sounds like a great idea.
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January 18th, 2010 on 5:12 pm
Those potatoes look awesome! I usually add at least two additional veggies to anything I cook, but usually in chopped up form, not pureed. But it’s definitely a great idea for sauces, casseroles, etc.
A side note on meeting your veggie requirements- it helps to keep in mind that most serving sizes are only a half cup, which really isn’t a lot of vegetables. Sometimes I’ll be hard on myself about not getting my 10 servings a day- I shoot for 3 fruits/7 veggies- and then I’ll realize that one meal was easily three servings, tomato sauce counts, etc. Sometimes we’re doing better than we think we are
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January 18th, 2010 on 8:24 pm
That is definitely a great first step! And I am glad to hear you will be trying to incorporate fresh veggies into food!
Currently, I have been using spinach in our food. Just made some enchiladas and sprinkled a whole package of chopped spinach into the mix. Made goat cheese pasta and added asparagus and spinach to it as well.
Though it’s not the best option.. Whole Foods does have AMAZING tasting flash frozen veggies. I have never tasted better peas or spinach! I would recommend trying those if you have trouble with them going bad, as well.
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January 19th, 2010 on 9:58 am
The dishes are likely runnier because of the water content, so I think you’re golden with omitting (or lessening) the other liquids in favor of the purees. I <3 cooking experimentation!
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January 19th, 2010 on 4:20 pm
I actually find it pretty odd that Jessica Seinfeld links to “The Sneaky Chef” considering the background between her and the author of that book, Missy Chase Lapine. Jerry Seinfeld badmouthed her on national TV and called her a psycho. I believe the lawsuit was thrown out, but Lapine accused Seinfeld of plagiarizing her book (and to be honest, I kind of think Seinfeld is guilty). Sorry to go on a tangent. I just trust someone with a background in this stuff (Lapine) more than a celebrity housewife (Seinfeld–does she really cook?). It makes me mad that it seems someone’s great idea was stolen by someone else.
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Jenna Reply:
January 19th, 2010 at 10:58 pm
Really fascinating to hear the back story on all of this. I don’t know anything about it so I was just going from what I quickly glanced at while reading through her About section. It’s possible her publicists made her do that in an attempt to try to smooth things over after she did such a crappy job of handling accusations before?
I do like the point she made in her about section though (and maybe this is spin her publicists came up with as well) that neither she, nor Missy Lapine invented the concept of adding pureed vegetables to food. The book is a nicely wrapped statement on how they do things in their family (I like to try to believe that she actually cooks! So sad if it was all a play to make money.)
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Marissa C Reply:
January 20th, 2010 at 2:50 am
Who knows–I did find it pretty interesting that Missy Chase Lapine presented her idea to HarperCollins and was declined, but they jumped all over it when Jessica Seinfeld came to them a year or two later.
Lapine impressed me because she worked with Eating Well magazine–they have awesome healthy recipes!
Who knew veggies could be so controversial?
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January 21st, 2010 on 9:23 pm
Depending on what you are making, you could at wheat germ to help thicken your recipes. I use this as an enhancer in almost all of my baking. It is fairly cheap in the store and you can sprinkle it on or in anything for some added nutrients.
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