Ona Roma. Ona Roma. Ona Roma. Try saying it out loud. Isn’t that fun? Luckily, the product I agreed to review (and giveaway!) is pretty darn awesome as well.
Let’s back up to this summer, when I was trying to figure out how I would transport my camera gear all over Italy on a daily basis. I strongly considered two options, either the Betsy by JoTotes or a camera bag insert that would fit into an existing purse, like the Roma. The Romaseemed much better than anything I was finding on Etsy, but I didn’t think it could fit my body, 50mm 1.2 and 35mm 1.4. Instead I teamed up with a friend who helped me sew a padded camera insert for a new purse I bought for the trip. You can see her tutorial for how we did it here. The insert worked great, and I loved my new purse, but it took us 3 hours to make that bag, and that doesn’t include time spent scheduling the sewing lesson, driving out to a craft store to buy the supplies (and the money), driving over to her house and finding parking, etc.
If I were to do it over, I’d buy the Roma.
Lucky for one of you, you won’t have to since Ona is giving one away one Roma dSLR camera insert. Think of it as an early Christmas present. Speaking of Christmas, I know a lot of you have dSLRs or new lenses on your wish list. Have you thought about how you’re going to carry them around? Tossing them in your purse with your pens and hand creams and gum is not a good idea (I know this from experience). If you don’t win this giveaway, keep up with their Facebook page or follow them on Twitter. All sorts of bloggers are giving away Ona products right now.
Camera inserts like these are intended to turn any purse into a camera bag. The outside is made of something they call Waxwear, and on the sides are several pockets where you can slip your memory cards, cell phone, lip gloss, etc.

I like the handles on the sides that make it easy to haul the entire thing out of your purse.

I opened this up when my sister was here and she was quick to point out the wrinkling on the back seam. It’s the only negative thing I have to say about the product, and doesn’t affect me much since the insert sits inside my purse so no one really sees it.

For me, this was a winner as soon as I was able to fit both my 5dmarkii with 50mm 1.2 attached AND my 35mm 1.4 inside. With lens hoods attached. And I still found it easy to reach in and grab what I wanted, when I wanted it.

We were headed out to Millennium park with the baby in tow, so I nestled the Roma into my diaper bag and off we went. It sat on the back of the stroller and I reached in and out switching lenses throughout the day.

I wouldn’t use this on shoots or a wedding day, because it doesn’t hold enough lenses and it’s not quite as quick to get things in and out as the Shootsac, but for day-to-day activities it’s exactly what I’ve been looking for.

I also used it this last weekend when I went to a holiday party and wanted to take my flash with me. This time I was easily able to fit my 5dmarkii with 35mm 1.4 attached, and my 580ex flash. Tossing something like that into my purse without some sort of protection just isn’t an option. I pulled the camera out during the party and took my pictures, and quickly dismantled and packed up at the end of the night.
If you’re considering purchasing one, make sure you pay attention to the dimensions, as it is really big (it won’t fit in my green purse that I took with me to Italy). I like the size though, as that means it fits the two lenses I love to switch back and forth between.
Enter to win one of your very own below.
Ona provided me with a free camera insert to review in exchange for this blog post and giveaway.















December 7th, 2011 on 8:55 am
This is seriously something I need! In NY last week I really was just throwing my camera plus a lens or two into my purse, sort of using my scarf and hat as padding. Also, I would love to get the 85 1.2. That lens is dreamy.
Reply
December 7th, 2011 on 9:02 am
Oh! This is on my Amazon wish list. It would be great to win it because then my husband wouldn’t really have to get me much. I’d just hand him this and say, there’s my gift, dear!
Reply
December 7th, 2011 on 9:05 am
I don’t own one yet, but have heard from photography friends that Nikons are great!
Reply
December 7th, 2011 on 9:14 am
Still deciding what camera to buy!
Reply
December 7th, 2011 on 9:23 am
I’m dreaming of a Canon macro lens!!
Reply
December 7th, 2011 on 9:23 am
I really want a 50mm/1.4 or even the 35mm/2.0 for my Nikon 5100. This insert would be perfect for when it’s just me and my son, that way I’m now schlepping around my dslr bag AND my diaper bag.
Reply
December 7th, 2011 on 9:26 am
I wish your blog would go back to being something interesting and insightful about your life and scripture. It seems like a whole lot of product review and money-making lately and I am starting to think I may not want to read it so much anymore.
Reply
December 7th, 2011 on 9:28 am
I currently am not lusting over any particular lenses for my Nikon D60. Instead, I want a D90 so my 50mm will autofocus, as the D60 doesn’t do it.
Reply
December 7th, 2011 on 9:38 am
Pretty cool- I could use a camera bag!
Reply
December 7th, 2011 on 9:40 am
The 35mm is my go-to lens. I’d love, love to have an 85mm as well!
Reply
December 7th, 2011 on 9:47 am
I could use a camera bag – this seems great!
Reply
December 7th, 2011 on 9:54 am
I wish I had seen this sooner. I put a Kelly Moore bag as my secret Santa gift, but this was more of what I was looking for. Oh well
Reply
December 7th, 2011 on 9:57 am
What a genius product! It’s going straight onto my Christmas list. That, and the 35mm 1.4 (Canon) I’ve been coveting. :0)
Reply
December 7th, 2011 on 9:57 am
I really want the 50mm lens you always talk about! But I only have 2 lenses to begin with (the kit lens and then a zoomy one that I don’t remember the name of) so I really have a ton of lenses that I want. Eep!
Reply
December 7th, 2011 on 10:08 am
I’ve been wanting one of these ever since I saw Jenny (Geek in Heels) post about it. As for lense: my Canon DSLR is pretty new so I still just have the kit lense; would love to add the 35mm 1.4 as well!
Reply
December 7th, 2011 on 10:18 am
I didn’t even know these bag inserts were available! I’ve been wrapping my camera in a towel. :\ I’m pretty happy with my 35mm lens right now, but I’d like an 85mm!
Reply
December 7th, 2011 on 10:24 am
This is amazing (we also have the same diaper bag, which I love). I think I want a zoom lens. Something like the 18-200mm would be a nice addition.
Reply
December 7th, 2011 on 10:47 am
I’m still using the 1.8 50mm and would love to upgrade to the 1.4 one of these days…this bag would be great for our diaper bag, I feel like I often don’t bring our camera with us just because I don’t have a good way to transport it without adding an extra bag to our already large load.
Reply
December 7th, 2011 on 10:57 am
I am pining for a Sigma 85mm 1.4 prime. (for pentax)
Reply
December 7th, 2011 on 10:58 am
Love it!
Reply
December 7th, 2011 on 11:06 am
I don’t have a dslr yet, but I am saving up for the Nikon D7000. I am planning to start an adventure photography business when I get my camera.
Reply
December 7th, 2011 on 11:09 am
This is exactly what I’ve been looking for!
Reply
December 7th, 2011 on 11:11 am
Can you believe I haven’t bought the 35mm yet?! What am I waiting around for?!
Reply
December 7th, 2011 on 11:15 am
We have a Canon t2i, and have been lusting after a heck of a lot of lenses. But, right now I am really loving a tilt-shift lens, because of your Europe blog posts. It creates such a great perspective, and I am really interested in trying out some new techniques.
Thanks for the awesome giveaway!
Reply
December 7th, 2011 on 11:19 am
I have been looking for something like this! My black Canon bag screams “please steal me” but I don’t have lots of $$ in my budget for a cute purse-style camera bag. This would solve my problem!
Reply
Katie H Reply:
December 7th, 2011 at 11:20 am
PS – I am dying for a 35mm (for my Canon) but that’s not in the budget now either
Reply
December 7th, 2011 on 11:37 am
I’m so dreaming of a 35mm prime lens. But am SO in need of a bag like this, I’m so guilty of just ‘throwing’ my camera into my purse, backpack etc… not a good scene!
Reply
December 7th, 2011 on 11:54 am
I’ve been wanting one of these ever since I bought my dSLR. What a great giveaway!
Reply
December 7th, 2011 on 12:11 pm
Thanks for posting the review of the Ona Roma. I’ve been eying it for a while now. I would love to get my hands on the 85mm 1.2. Mmm…
Reply
December 7th, 2011 on 12:26 pm
Next lens is the 35mm 1.4… can’t wait! This bag seems so perfect!
Reply
December 7th, 2011 on 12:57 pm
i’m DREAMING of a 35mm and a 50 1.4. i have a sony dSLR right now and 50 1.8, but am planning on upgrading to a nikon d7000 after the holidays!
Reply
December 7th, 2011 on 1:33 pm
What a neat bag! I love that you can use it with any purse!
Reply
December 7th, 2011 on 1:34 pm
I’m actually fairly happy with the lenses I have right now (not that I have many, but my needs are few
), but could really use a bag like this before something happens and I end up with lenses I’m not so happy with! If I had to pick a lens right now it would probably be a 50mm.
Reply
December 7th, 2011 on 1:52 pm
Oh, I REALLY need the 50mm 1.2. NEED!
Reply
December 7th, 2011 on 2:10 pm
I have a 50mm for my Nikon, but I REALLLLLLY want a 24mm for when I travel. I took my 50mm to Venice, which was a big mistake; I was practically bending backwards over railings to get photos of the canals!
Reply
December 7th, 2011 on 2:13 pm
Definitely guilty of just tossing the DSLR in my purse when we travel. This would be great when we go to France in the spring.
Reply
December 7th, 2011 on 2:14 pm
I seriously wish that I had known about this about a month ago. I just spent $$ on a Kelly Moore and realize that an insert would have been MUCH better suited for my needs.
As for a new lens, I would love either a Sigma 17-70mm f/2.8-4 or Tamron AF 28-75mm f/2.8.
Reply
December 7th, 2011 on 2:18 pm
This is an awedome giveaway!I dont have a dslr yet but I carry my dad’s nikon around! I love it!
Reply
December 7th, 2011 on 2:24 pm
I’m getting a Nikon for Christmas and I can’t wait!! This would be great to carry it around in.
Reply
December 7th, 2011 on 2:28 pm
i am dying to buy Nikkor 50mm for my baby-but is so hard to save when you don’t have a job xd maybe Santa will bring me one haha.
great giveaway <33
Reply
December 7th, 2011 on 2:34 pm
I’d love a bag insert… so practical!
I’m coveting an 85mm for my D90… f/1.4 if we are dreaming big! also a wide prime… maybe a 24mm 2.8. or a 28-70 /2.8. hmmmm
Reply
December 7th, 2011 on 2:36 pm
I would LOVE this! I am hoping to get a new Nikon D7000!
Reply
December 7th, 2011 on 2:55 pm
This is perfect timing, I just got a new DSLR, and I was thinking about looking into something like this.
Reply
December 7th, 2011 on 3:01 pm
I want the 135 2.0!!!
Reply
December 7th, 2011 on 3:05 pm
Ummmmm hmmmm! I’m dying for a whole arsenal of lenses. I do need a good wider angle lens so a 35mm would be great, but I also am lusting after a good telephoto zoom lens like the 70-200EF L series lens. I would also love a new camera, mine is starting to limit me.
Reply
December 7th, 2011 on 3:09 pm
oh man! i totally need this! i’m not really lusting after any lens right now… unless my budget increases substantially. if it did, i’d go for a really pricey professional lens.
Reply
December 7th, 2011 on 3:19 pm
I was just given a dSLR camera a few weeks ago with 3 lenses, but because I’m still such a novice I don’t know what lenses I need. But I don need a camera bag! I would love this insert!!!
Reply
December 7th, 2011 on 3:31 pm
I’m dreaming of a 30mm right now. I like my 50mm, but it’s a bit too tight for my taste. I’m dreaming really really hard.
Reply
December 7th, 2011 on 3:40 pm
I’m not really longing for lenses as I find that not having a Nikon or Canon body excludes me from many cool accessories. So while I save up and research my options for those babies, I’d love a tripod.
Reply
December 7th, 2011 on 3:51 pm
Oh, man. I *love* the Canon 16-35mm on a full frame. I’m a complete sucker for the wide angle shots that have a glorious amount of bright blue sky.
Reply
December 7th, 2011 on 4:26 pm
My dream would be complete if I could get my hands on a 50mm 1.2.. the images are so creamy.
Reply
December 7th, 2011 on 4:28 pm
Would love this for my everyday purse!
Reply
December 7th, 2011 on 4:31 pm
I have a Canon g12 (its the baby step before an DSLR). When I upgrade, I want a 35mm and 50mm to start off with!
Reply
December 7th, 2011 on 5:07 pm
I don’t have a DSLR, but my baby DSLR (Cannon Power Shot) could sure use a pretty case like this!
Reply
December 7th, 2011 on 5:12 pm
I don’t have a dSLR, but I think I’d go with a Nikon. My cousin in a photographer for a university and likes Nikon over Cannon.
Reply
December 7th, 2011 on 5:15 pm
I am so torn between Canon and Nikon. My coworker recommends Canon and loves his, but my microscopy experience is with Nikon, so I have a slight bias towards them because I know how good their microscopy technology is. I think I’m leaning towards the Canon right now, but I better decide soon because this baby isn’t staying in here forever.
Reply
December 7th, 2011 on 5:20 pm
I would really really love a 50mm 1.4 lens!
Reply
December 7th, 2011 on 5:49 pm
the bag sounds amazing!
Reply
December 7th, 2011 on 5:52 pm
I don’t have a DSLR yet. I’m still debating about possibly getting a four thirds camera or getting a Nikon. Hopefully I can decide and get the rest of the savings soon.
Reply
December 7th, 2011 on 6:26 pm
I have a Nikon D3100 and I want a 55-200mm lens right now…I just have the kit lens currently! thanks!
Reply
December 7th, 2011 on 7:11 pm
I just got a second lens when my son was born, and I would LOVE something like this to carry it in!
Reply
December 7th, 2011 on 7:34 pm
I have a Tamron 18 – 200 mm. I really want a digital SLR to replace my film camera.
Reply
December 7th, 2011 on 7:47 pm
I’m dreaming of a Canon EF 24-70mm f2.8L! While I love a prime lens, this is a power house zoom lens that seems so versatile.
Reply
December 7th, 2011 on 8:06 pm
I have a Rebel and I really haven’t used it like I want to. I want a 50mm lens, I’m still only with the kit lens that we bought before we knew better from you and Pioneer Woman’s advice. I’d also love a photography class so I can learn composition and shooting, how to actually use the camera before I have kids and really regret not taking the time when I’ve got it.
Reply
December 7th, 2011 on 8:38 pm
I am thinking of a Nikon. I used Nikon SLR (film) back in the day.
Reply
December 7th, 2011 on 8:43 pm
I’d love to have any macro lens for my canon!
Reply
December 7th, 2011 on 10:41 pm
Dreaming of a 35mm…
Reply
December 8th, 2011 on 12:25 am
My dream lens is a Nikon 24-70mm f/2.8G ED AF-S Nikkor Wide Angle Zoom Lens. Our family is full of photographers and we are Nikon all the way.
Reply
December 8th, 2011 on 9:32 am
I would love a 85mm f/1.8, a 24-105mm f/4 (holy bucks!) and a 24-70mm f/2.8 (again, holy bucks!).
One day…
I have secretly been hoping that someone would buy me an Ona Roma for quite some time…
Reply
December 8th, 2011 on 12:37 pm
I’m a Canon user (currently have the 550D) and I’m dreaming of the Canon 70-200mm f-2.8 lens.
The Ona Roma looks like the perfect camera insert
Reply
December 8th, 2011 on 1:22 pm
About to go on our babymoon and could totally use a camera insert!
Reply
December 8th, 2011 on 1:25 pm
I have the Panasonic GF1 micro four-thirds camera. Even though you included those tutorials to photoshop the photos, I would still love a tilt-shift lens!
Reply
December 8th, 2011 on 4:21 pm
I currently toss my 50D into the diaper bag with no protection. I think I need a Roma! And I dream of having a 24-105 mm f/4 and upgrading to a Mark. Someday…
Reply
December 8th, 2011 on 9:50 pm
I think this would fit nicely in my tan purse that knocks stuff off shelves when shopping.
Reply
December 8th, 2011 on 10:16 pm
I love that this fits in your diaper bag. I’m patiently waiting for our baby’s arrival and know I’m going to be carrying my camera everywhere with me!
Reply
December 9th, 2011 on 1:45 pm
I really want a macro lens. I love taking macro shots, so I thought playing with a macro lens would be fun! Sadly, I can’t afford it yet. Soon, hopefully!
Reply
December 9th, 2011 on 5:40 pm
Please pick me!
Reply
December 9th, 2011 on 9:44 pm
50mm 1.2. this is my most rented lens.
Reply
December 10th, 2011 on 11:17 am
my nikon is away being fixed, again. ugh. so i am dreaming of my camera body at the moment
Reply
December 10th, 2011 on 6:14 pm
I currently own a Sony and have been eyeing the Tamron 18-270
Reply
December 11th, 2011 on 6:25 pm
I want a CANON!!! we have a tamron lens and a canon kit lens but mostly my sister is using them for her photography class though i want to get started in photography too
Reply
December 11th, 2011 on 10:37 pm
Dude, I need any L series lens. Okay, I want, not need.
Reply