When I started my first blog, blogging was about journaling and connecting with other people. A few years into it I noticed that people were making money doing the same thing I was doing. I wanted that (who wouldn’t?). So far my charges to move into that space have not been what I needed them to be, and it’s time for me to pull back and strategize. I’m not there yet, but I’m approaching a fork in the road. I either need to throw myself into self-employment and make it succesful, or I need to scale those back to something I only do in my free time and start going out on job interviews.
I’m at BlogHerPro 2013 today and tomorrow, multi-tasking as I listen to the speakers. Pinterest Fail has seen incredible growth over the summer, and I think it might have the potential to launch a career for me. Whether I turn the blog itself into a career, or I develop something that I can use on my resume to show what I can contribute to the company I’d like to be employed with.
I’ve played with this idea, blogging as a career instead of a hobby, for a long time now. My sites (this one and Pinterest Fail) have the traffic and following that it should be a reality already, but my attempts to monetize have not been very successful. I think common wisdom says you aren’t supposed to admit something like that (what if I’m in the position in the future where I’m trying to market myself as just the opposite?), but the keynote speaker for today, Porter Gale, just advised us to admit what we don’t know. This conference is one of the ways I am trying to turn my monetization and marketing weaknesses into strengths. Is this one of your strengths? I would love to hear more about your strategy if you’re willing to share.
I think a first step would be deciding what my priorities are. Have you seen my Jenna Cole twitter bio? I want to do all the things. This is not sustainable. Do I want to be a photographer or a blogger? Young kids+blogging+photography+traveling husband is more than I can handle. Or maybe I need to develop a plan that limits my involvement in each, allowing me to split my time 30/30/30 (the extra 10% can go to rest and relaxation time, which I rarely allow myself to take guilt-free). It’s very easy for me to get caught up in a whirlwind of passion and excitement as I approach a project, and I want to avoid depleting myself so that I can’t manage any of it.
I haven’t been active in the comment section lately, but over the next day and a half I am kid-free with pockets of time to pop by and interact. I’m interested to hear your thoughts on my situation and how you have perceived my efforts over the years. I’d really like to hear how you have been able to monetize your own blogging efforts. Or you can just tell me what’s going on with your life (sometimes I think about the people I have interacted with over the years and I feel sad when I realize that I have no idea where they are at or what they are doing!).