People above the Mason-Dixon line call it soda. And, down in the south, we call it "coke". However it may be referenced, these carbonated beverages are very popular. This drink of choice for many is also a regular favorite at backyard barbeques, pizza parties, and just about any fast food restaurant. In Baton Rouge, the weather can certainly be hot and muggy, and a "coke" or soda can be a very refreshing choice of drink. So, one can easily see why the consumption of soft drinks in Louisiana can be a very tempting proposition.